About

About Me

I’m a results-driven digital strategist and eCommerce growth expert, with over 6 years of experience helping brands scale through smart ads, automation, and AI-powered marketing.

Skills

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Digital Marketing Strategy
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Paid Ads (Google, TikTok, Meta)
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SEO & Content Optimisation
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Analytics & Tracking (GA4, GTM, Pixel)
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E-commerce Platforms (Amazon, Shopify, TikTok Shop)

My Experience

2023-Present

Lime Apples | United Kingdom

E-commerce Manager & Digital Marketing Specialist

Successfully scaled Amazon and TikTok Shop accounts to over £2.4M in sales through strategic product research, SEO, paid ads, and short-form content. Managed end-to-end e-commerce operations, including supplier sourcing, fulfilment, and analytics. Launched data-driven campaigns, influencer partnerships, and optimised listings to drive consistent, high-converting growth.

2021-2023

Staff Asia

Brand and Sales Manager

Led full-funnel digital marketing for a UK e-learning brand, driving B2B and B2C growth through SEO, email, and paid ads. Boosted course sales, improved website UX, and secured corporate deals. Focused on lead generation, CRO, and building scalable systems for long-term digital growth.

2020-2021

Staff Asia

Customer Success Team Leader

Led a 20-person support team for a UK e-learning platform, managing daily operations across phone, chat, and email. Improved workflows, resolved escalations, and tracked KPIs to enhance satisfaction and efficiency. Collaborated cross-functionally to align support with business goals and deliver a seamless customer experience.

2019-2020

Staff Asia

Customer Support Executive

Delivered multi-channel support for a UK e-learning platform, assisting with course selection, enrolments, refunds, and complaints. Maintained high customer satisfaction through clear communication and timely resolution. Escalated complex cases when needed and documented interactions to support service quality and continuous improvement.

Services